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LEADS LAB LAUNCHES TO HELP INCREASE WANING ENROLLMENTS

Your organization may be experiencing it first-hand, or you likely have seen the headlines about enrollment numbers in workforce and education trending downward substantially from previous years. While there a multitude of reasons affecting decisions of those contemplating the value of education and training, one constant remains—organizations still struggle with the sheer amount of follow-up […]

Your organization may be experiencing it first-hand, or you likely have seen the headlines about enrollment numbers in workforce and education trending downward substantially from previous years. While there a multitude of reasons affecting decisions of those contemplating the value of education and training, one constant remains—organizations still struggle with the sheer amount of follow-up needed to move a student/learner from an interested lead to an actual enrollment.

That’s why we recently launched the Leads Lab. The Leads Lab is a seamless process that uses targeted ad campaigns to generate student leads and then nurtures those leads through multiple touchpoints. We engage prospective learners through valued content designed to lead them down the path to booking a one-on-one appointment where they can ask questions about specific courses and start the enrollment process.

The Leads Lab helps clients hit the number of touchpoints needed to move a prospective student/learner to enrollment. While Google Think Tank reports it takes between 5 and 12 touchpoints to get a learner to enroll, most organizations don’t come close to this much interaction with a prospect. In fact, Invesp revealed that while 80% of efforts to close a prospect require a minimum of five follow-ups after the initial contact, 45% of outreach staff give up after only one follow-up.

Bandwidth issues, siloed recruitment approaches and failure to communicate a value proposition are just some of the issues that contribute to a lack of leads converting to enrollment. Through the Leads Lab, FCM does the heavy lifting in nurturing leads and getting appointments established on behalf of the workforce and education organizations we represent.

If you are finding it difficult to increase enrollments, contact us for a complimentary consult to evaluate your current enrollment processes and determine whether the Leads Lab is a good fit for your organization.

We’re all about Thought Leadership in Workforce & Education Branding, Marketing & Communications

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