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Download our original eBooks for workforce and education professionals about strategic marketing and communications, student recruitment and retention, workforce campaigns, and case studies and innovations.
Case Study: Building Sustainable Statewide Outreach Systems to Recruit Adult Learners:
READ THE eBOOK TO LEARN TO:
- Create a systematic data-driven marketing approach to increase student enrollments 40.5% higher in one year.
- Build the capacity of education providers to deliver effective outreach to underserved populations.
- Identify the key performance indicators to track the campaign and overall ROI.
- Replicate the four phases of this campaign through the case study playbook.
Case Study: Find It. Be It.:
Enlightened Enrollment Campaigns for the 21st Century Student Population
READ THE eBOOK TO LEARN TO:
- Develop a 21st century enrollment campaign to engage students within diverse communities
- Differentiate communication strategies to engage with non-linear learners
- Use psychographic data to create messages that resonate with students to take action
- Replicate and garner similar results of 1,000+ leads at a cost of 30% below benchmark averages
Smart Workforce Strategies:
The Power of Virtual Internships A case study using Career Catalyst
READ THE eBOOK TO LEARN TO:
- Rethink traditional onsite internship models
- Consider why virtual internship models may be a viable option for both students and employers given COVID-19
- Expand work-based learning opportunities for students using virtual a internship model
- Use California Community Colleges Career Catalyst as a way to streamline payroll processes for employers
Thought Leaders in Workforce, Education & Entrepreneurship
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