Let's Get You Going
Download our original eBooks for workforce and education professionals about strategic marketing and communications, student recruitment and retention, workforce campaigns, and case studies and innovations.
Case Study: Stop Being the Best-Kept Secret:
How workforce organizations can use AI and brand intelligence to build visibility and authority
READ THE eBOOK TO LEARN TO:
- Measure True Regional Share of Voice: Utilize AI-powered media intelligence and social listening to analyze online conversations and quantify your organization’s visibility relative to regional peers.
- Identify and Bridge Brand Attribution Gaps: Uncover hidden disconnects where high-impact programs, funding efforts, and community outcomes are occurring without your organization receiving strategic brand recognition.
- Align Communication Strategies with Audience Intent: Evaluate where key audiences congregate online to tailor messaging that directly addresses employer needs, job-seeker motivations, and partner opportunities.
- Translate Brand Intelligence into an Actionable Marketing Strategy: Ground your multi-channel marketing plan in objective sentiment data to replace internal assumptions with actionable, market-driven campaigns
Fixing the Leaky Enrollment Funnel:
Mastering the Art of Lead Nurturing
READ THE eBOOK TO LEARN TO:
- Master the critical Consideration Stage of the Strategic Marketing Funnel by implementing the persistent touchpoints to convert interested prospects into enrolled students.
- Maximize engagement using the “Speed to Lead” principle and deploying low-friction Micro-CTAs (Calls-to-Action) to build psychological momentum.
- Plug three common leaks in your enrollment funnel using a holistic, multi-channel integrated marketing approach.
- Leverage automation to deploy the required 15 to 30 intentional touchpoints, transforming manual follow-up into a predictable, robust flow of students.
Case Study: Building Sustainable Statewide Outreach Systems to Recruit Adult Learners:
READ THE eBOOK TO LEARN TO:
- Create a systematic data-driven marketing approach to increase student enrollments 40.5% higher in one year.
- Build the capacity of education providers to deliver effective outreach to underserved populations.
- Identify the key performance indicators to track the campaign and overall ROI.
- Replicate the four phases of this campaign through the case study playbook.
Case Study: Find It. Be It.:
Enlightened Enrollment Campaigns for the 21st Century Student Population
READ THE eBOOK TO LEARN TO:
- Develop a 21st century enrollment campaign to engage students within diverse communities
- Differentiate communication strategies to engage with non-linear learners
- Use psychographic data to create messages that resonate with students to take action
- Replicate and garner similar results of 1,000+ leads at a cost of 30% below benchmark averages
Smart Workforce Strategies:
The Power of Virtual Internships A case study using Career Catalyst
READ THE eBOOK TO LEARN TO:
- Rethink traditional onsite internship models
- Consider why virtual internship models may be a viable option for both students and employers given COVID-19
- Expand work-based learning opportunities for students using virtual a internship model
- Use California Community Colleges Career Catalyst as a way to streamline payroll processes for employers
Thought Leaders in Workforce, Education & Entrepreneurship
Download our eBooks now and get informed.
Download