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Download our original eBooks for workforce and education professionals about strategic marketing and communications, student recruitment and retention, workforce campaigns, and case studies and innovations.

Case Study: Building Sustainable Statewide Outreach Systems to Recruit Adult Learners:

READ THE eBOOK TO LEARN TO:

  • Create a systematic data-driven marketing approach to increase student enrollments 40.5% higher in one year.
  • Build the capacity of education providers to deliver effective outreach to underserved populations.
  • Identify the key performance indicators to track the campaign and overall ROI.
  • Replicate the four phases of this campaign through the case study playbook.
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Case Study: Find It. Be It.:
Enlightened Enrollment Campaigns for the 21st Century Student Population

READ THE eBOOK TO LEARN TO:

  • Develop a 21st century enrollment campaign to engage students within diverse communities
  • Differentiate communication strategies to engage with non-linear learners
  • Use psychographic data to create messages that resonate with students to take action
  • Replicate and garner similar results of 1,000+ leads at a cost of 30% below benchmark averages
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Smart Workforce Strategies:
The Power of Virtual Internships A case study using Career Catalyst

READ THE eBOOK TO LEARN TO:

  • Rethink traditional onsite internship models
  • Consider why virtual internship models may be a viable option for both students and employers given COVID-19
  • Expand work-based learning opportunities for students using virtual a internship model
  • Use California Community Colleges Career Catalyst as a way to streamline payroll processes for employers
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Thought Leaders in Workforce, Education & Entrepreneurship

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