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Celina Shands

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Latest eBooks

Fixing the Leaky Enrollment Funnel

Fixing the Leaky Enrollment Funnel:
Mastering the Art of Lead Nurturing

READ THE eBOOK TO LEARN TO:

  • Master the critical Consideration Stage of the Strategic Marketing Funnel by implementing the persistent touchpoints to convert interested prospects into enrolled students.
  • Maximize engagement using the “Speed to Lead” principle and deploying low-friction Micro-CTAs (Calls-to-Action) to build psychological momentum.
  • Plug three common leaks in your enrollment funnel using a holistic, multi-channel integrated marketing approach.
  • Leverage automation to deploy the required 15 to 30 intentional touchpoints, transforming manual follow-up into a predictable, robust flow of students.
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Case Study: Building Sustainable Statewide Outreach Systems to Recruit Adult Learners:

READ THE eBOOK TO LEARN TO:

  • Create a systematic data-driven marketing approach to increase student enrollments 40.5% higher in one year.
  • Build the capacity of education providers to deliver effective outreach to underserved populations.
  • Identify the key performance indicators to track the campaign and overall ROI.
  • Replicate the four phases of this campaign through the case study playbook.
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Case Study: Find It. Be It.:
Enlightened Enrollment Campaigns for the 21st Century Student Population

READ THE eBOOK TO LEARN TO:

  • Develop a 21st century enrollment campaign to engage students within diverse communities
  • Differentiate communication strategies to engage with non-linear learners
  • Use psychographic data to create messages that resonate with students to take action
  • Replicate and garner similar results of 1,000+ leads at a cost of 30% below benchmark averages
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