COVID-19 “Comeback Campaigns” are powerful proactive communications for your workforce and education customers

Nearly half of all Americans indicate that they’ve already lost income as a result of COVID-19 with two-thirds worried about losing their jobs no matter their education level, according to Strada’s 2020 The Public Viewpoint: COVID-19 Work and Education Survey. Additionally, one-third believe they need more training or education to weather the storm.

In this fluid environment, educators and workforce professionals must have their pulse on sector needs in order to prepare the talent pipeline. Workers, on the other hand, need to understand where the jobs are and what skills are needed in order to compete in a landscape that is riddled with high unemployment. How are you getting critical information about how to recover from the economic impacts of the pandemic to employers, job seekers and students?

In the past six weeks, FCM has deployed various types of campaigns to support organizations in sharing recovery information and uniting communities.

#ComeBackCalifornia – A campaign designed by the California Collaborative for Educational Excellence to spotlight local educational agencies’ (LEAs) collaborative approaches to getting California’s students back to school. It focuses on sharing tools, resources, and practices to leverage partnerships and facilitate dialogue among LEAs to support each other during the pandemic.

Behind Every Employer – Because it is imperative for educators to understand the ever-changing needs for the workforce in these unprecedented times, SkillsUSA and the Coalition on Adult Basic Education (COABE) launched this campaign to build awareness among high-growth business sectors about using adult education and CTE (career technical education) as a smart workforce-development strategy – one that employers should use to sustain and grow their enterprises during the COVID-19 recovery.

#BounceBackContraCosta  – Executing Workforce Innovation & Opportunity Act mandatory workshops for participants online and getting employers equipped with tools and resources to re-open is the focus of this campaign led by the Workforce Development Board of Contra Costa County.

#ComeTogetherSMC – A simple, consistent e-newsletter with print copies mailed to underserved populations to keep the County of San Mateo informed about critical information related to the pandemic and workforce services.

Let FCM work with you on your campaign to align your community around your workforce and education COVID-19 recovery efforts. Contact us for a complimentary strategy session on how to replicate these campaigns in your service area.