LIFE AFTER THE LAYOFF TOOLKIT: HOW CONTRA COSTA WORKFORCE DEVELOPMENT BOARD IS USING CRISIS COMMUNICATIONS STRATEGIES AND TECHNOLOGY TO SUPPORT OPERATIONS

With business closures occurring daily because of the new coronavirus, workforce development boards across the country are at the heart of the crisis. Unemployment rates are projected to rise significantly. The number of Americans filing for unemployment benefits surged by the most since 2012 to a 2-1/2-year higher last week alone, according to Reuters.

Rapid-response teams will be in hyper multi-tasking mode trying to handle unemployment claims, customer inquiries and employer needs during the pandemic, along with understanding how to apply stimulus regulations to meet federal funding guidelines.

Contra Costa Workforce Development Board (CCWDB) reached out to Full Capacity Marketing (FCM) for guidance, to better understand how to streamline communications effectively and alleviate bottlenecks in operational structures. FCM is applying its Life After the Layoff Toolkit that includes moving American Job Centers’ onsite workshops to video and an email campaign to continuously push out proactive key messages to customers and stakeholder groups to stay connected to them. FCM has also temporarily taken over the CCWDB’s social media accounts so its staff can focus on developing a plan for operating remotely.

If you are interested in modeling the Contra Costa Workforce Development Board in the next three months to create a customized Life After the Layoff Toolkit, contact FCM’s CEO for a pro bono consult.  We’ve applied deeply discounted rates during this time of crisis to support as many organizations as possible.