Using AI & Technology for Workforce & Education Marketing

While artificial intelligence (AI) has been viewed as a major disrupter by many, marketing is one of the areas where it is widely predicted that it will drive positive changes. In fact, a McKinsey study found that marketing is the single organizational function, along with sales, where AI will have the most financial impact. This means that if AI is not integrated as part of marketing and outreach, workforce and education organizations are missing out on the benefits of what is possibly the most transformational technology.

And most marketers agree that AI will increase future job opportunities and allow them to perform their current roles better. In a recent Ad Age survey of 1200 marketers around the globe, 91% have already integrated AI into their job functions.

Here are three uses of AI in marketing workforce and education programs that you should consider:

• Market Segmentation: The power of audience segmentation is critical in workforce and education which allows practitioners to get the right message to the right audience group (e.g., adult learners, college seekers, dislocated workers) though the right medium. AI can provide more accuracy for segmentation that assists with targeted outreach campaigns and higher ROI.

• Content Personalization: AI can help you cut through the noise to deliver more personalized content, messaging and calls to action based on the psychographics and behaviors of your various workforce and education market segments.

• Data-Driven Marketing Plans: AI helps you understand where relevant conversations are taking place about workforce and education and where prospective customers go to get their information, making your marketing plan highly strategic.

Because AI is a complex topic, FCM has launched its new AI Lab with a series of four webinars that assists workforce and education professionals with ways to simplify four key marketing areas.

Webinar #1: AI for Brand Assessment & Research: You don’t have to continue being the “best kept secret.” Understand how to apply the landscape of AI tools for evaluating your brand’s current perceptions among your target audiences and the market research and monitoring tools available to shift your brand’s value within your unique market.

Webinar #2: AI for Marketing Strategy & Brand Messaging: Learn practical applications for AI to enhance your approach to creating your marketing campaign strategy focusing on the PESO (paid, earned, shared, and owned media) model. Explore practical AI applications to streamline your approach to your marketing strategies and elevate your brand messaging in places where your target audience is listening.

Webinar #3: AI for Content & Design: Gain insights into AI’s best practices and use cases in graphic design, video creation, and content across social media, marketing, and advertising. Explore how AI streamlines creative workflows through automated image and video editing, enhances visual content creation, and optimizes design processes.

Webinar #4: AI for Strategic Execution: Learn how to create data-driven campaigns using AI, automating ad creation, optimizing ad spending, personalizing customer journeys, and measuring and analyzing campaign performance. Discover how AI streamlines workflows and enhances strategic execution in your workforce/education marketing operations.

For more information and to access the recorded webinars and templates, register now at AILabWithFCM.com