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FCM partners with BW Research to create Employment BounceBack Blueprints to drive employment and rebuild communities

High unemployment, business closures and industry re-alignments – these are the critical issues workforce and education professionals are tackling as they work to rebuild their communities amid COVID-19. The Strada Center’s The Public Viewpoint: COVID-19 Work and Education Survey confirms this, revealing that 46% of individuals surveyed report they have lost their job or have […]

Employment BounceBack

High unemployment, business closures and industry re-alignments – these are the critical issues workforce and education professionals are tackling as they work to rebuild their communities amid COVID-19.

The Strada Center’s The Public Viewpoint: COVID-19 Work and Education Survey confirms this, revealing that 46% of individuals surveyed report they have lost their job or have had their income reduced due to COVID-19. More than half of Americans are worried about losing their job as a result of the pandemic, while one-third of individuals surveyed think if they lost their job, they would need additional education and training to get a comparable job.

These are all challenges that workforce and education can solve. But in this fluid environment, what are the best ways for leaders in this space to keep their pulse on the relevant data that drives immediate investment decisions for employers, jobseekers and students?

“The issues facing our workforce and education systems right now is a level of job volatility, that most of us have not experienced in our lifetimes,” said Josh Williams, president of BW Research, Inc. “Employment in primary occupational categories like service, sales and transportation positions have all declined considerably in a matter of months and the job market has gone from historically tight to historically loose. The right data gives leaders the information they need to develop specific workforce and education strategies to help communities bounce back quickly and develop job resilience for those looking for work or preparing for the job market. We’ve seen this in communities like Santa Cruz County and the Northern Santa Barbara area, who are taking this research and investing in strategies and programs to support students, workers and businesses in their communities.”

BW Research partnered with Full Capacity Marketing, Inc. (FCM) to design #BounceBack Blueprints, data-driven recovery campaigns that are two-pronged in that they guide workforce and education decision-making processes during the pandemic and provide communications tools that are used in a structured community campaign designed to engage those who benefit or could benefit from your services, as well as your partners.  

FCM founder and CEO Celina Shands explains the need for the community campaign as part of the #BounceBack Blueprints this way, “Just as workforce and education systems need a structured process for evaluating the right data for informed decision-making, the end results and plan need to be proactively communicated to regional stakeholders and customers so they know how to tap into resources and are guided by the recovery plan.”

In the past six weeks, FCM has deployed various types of campaigns to support organizations in sharing recovery information and uniting communities. From #Comeback California, which supports local educational agencies in showcasing models and practices to return kids to school safely, to #BounceBackContraCosta, in which the local workforce development board moved its Workforce Innovation & Opportunity Act processes online, communications strategies are a key component of executing any type of recovery strategy.

BW Research and FCM have partnered to create a tailored data-driven blueprint. The blueprint consists of an analysis of the post-pandemic region, for planning purposes, and includes the development of a recovery campaign that proactively provides residents with information about recovery strategies and resources within the region that can be used to rebuild. The campaign includes a dedicated microsite with a domain reflecting the campaign name, fact sheets about the recovery, a press release to announce the campaign and a bank of social media posts to engage the community and partners in rebuilding efforts.

To get started, go to www.EmploymentBounceBack.com and click on the Get Started button. Below are key questions our new service will answer for you.  Download a table of contents to see what is contained in your tailored report.

Green Checkbox Key Questions Answered in our #BounceBack Blueprint:

  1. What industries and occupations are showing the strongest signs of recovery in your region and which are unlikely to recover quickly?
  2. What does economic and job resiliency look like in your community?
  3. What types of investments are needed to retrain workers into high-demand occupations and sustainable career pathways?
  4. Which workers and households were displaced by the pandemic recession, and how can we support their transition to more sustainable careers?
  5. What strategies and programs should you consider to ensure economic mobility is available to all residents of your region, across age, ethnicity and race, gender, and income levels?
  6. How do you use this data to develop the right strategies?
  7. How do you reach your stakeholders in a virtual world?
  8. How do you transform your plan into an uplifting campaign to encourage jobseekers, students and employers to bounceback?

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