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LEADS LAB LAUNCHES TO HELP INCREASE WANING ENROLLMENTS

Your organization may be experiencing it first-hand, or you likely have seen the headlines about enrollment numbers in workforce and education trending downward substantially from previous years. While there a multitude of reasons affecting decisions of those contemplating the value of education and training, one constant remains—organizations still struggle with the sheer amount of follow-up […]

Your organization may be experiencing it first-hand, or you likely have seen the headlines about enrollment numbers in workforce and education trending downward substantially from previous years. While there a multitude of reasons affecting decisions of those contemplating the value of education and training, one constant remains—organizations still struggle with the sheer amount of follow-up needed to move a student/learner from an interested lead to an actual enrollment.

That’s why we recently launched the Leads Lab. The Leads Lab is a seamless process that uses targeted ad campaigns to generate student leads and then nurtures those leads through multiple touchpoints. We engage prospective learners through valued content designed to lead them down the path to booking a one-on-one appointment where they can ask questions about specific courses and start the enrollment process.

The Leads Lab helps clients hit the number of touchpoints needed to move a prospective student/learner to enrollment. While Google Think Tank reports it takes between 5 and 12 touchpoints to get a learner to enroll, most organizations don’t come close to this much interaction with a prospect. In fact, Invesp revealed that while 80% of efforts to close a prospect require a minimum of five follow-ups after the initial contact, 45% of outreach staff give up after only one follow-up.

Bandwidth issues, siloed recruitment approaches and failure to communicate a value proposition are just some of the issues that contribute to a lack of leads converting to enrollment. Through the Leads Lab, FCM does the heavy lifting in nurturing leads and getting appointments established on behalf of the workforce and education organizations we represent.

If you are finding it difficult to increase enrollments, contact us for a complimentary consult to evaluate your current enrollment processes and determine whether the Leads Lab is a good fit for your organization.

We’re all about Thought Leadership in Workforce & Education Branding, Marketing & Communications

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Upgrading Your Website – Why You Shouldn’t Wait Another Day

After months of work to launch a new website, some organizations consider their website done. They may not be aware of the upkeep required to ensure their site is always operating at peak. It might be they don’t have the staff needed to keep up with site maintenance. Whatever the situation, research shows approximately 97% […]

After months of work to launch a new website, some organizations consider their website done. They may not be aware of the upkeep required to ensure their site is always operating at peak. It might be they don’t have the staff needed to keep up with site maintenance.

Whatever the situation, research shows approximately 97% of consumers base a portion of their purchasing decisions, in part, on an organization’s website. And if they have a bad online experience, 17% will leave after that one experience – 59% of consumers will abandon after multiple bad experiences, according to the PWC Future of Customer Experience Survey. For organizations operating in the workforce and education space, this could translate to fewer students, job seekers and employers enrolling in classes or signing up for your services.

The research indicates that both periodic investments in modernization and ongoing investments in upkeep are critical for organizations in every industry to maintain confidence in their customer base. If you haven’t spent time optimizing your website in the last couple of years, it’s along the lines of letting trash pile up outside the entrance to your business – not the look you want to present to your customers.

We know it’s hard to keep up. The digital world moves quickly and often. Over the past three years, there have been some dramatic shifts that affect non-upgraded websites.

  • Google has drastically changed the way it indexes and ranks websites, with a greater focus on the mobile experience and performance. Websites that may have ranked highly before are being placed further down the search index because they have not upgraded to modern techniques that deliver an optimized consumer experience.

  • Internet browsers have improved significantly, offering a wide array of new UI and UX tools to help create a highly engaging, visually compelling consumer experience. Modern browsers support a variety of native animation and engagement features – but websites must be upgraded to take advantage of these more sophisticated features.

  • Content management systems have new offerings as well. WordPress, in particular, and other systems have introduced an entire suite of new capabilities. In fact, since early 2020, WordPress has released over 70 new features and tools that can be integrated to manage content more easily and present richer, more dynamic experiences to users.

Your website is one of the most powerful and effective ways of communicating with your customers, so it’s important that it deliver a smooth – and preferably, memorable – experience. That means regularly upgrading your site’s user interface (UI), user experience (UX), content management, and mobile performance.

Ask yourself:

  • Could our site introduce interactive features that improve the customer experience?
  • Does our site work well not only on a desktop computer but on mobile phones and other devices, too?
  • Is there room to replace bland content with fresh, relevant content?

If you are not sure how to upgrade your site or improve the user experience, FCM can help. We keep our finger on the pulse of current and upcoming digital trends to facilitate exact upgrades, seamless transitions, and definitive understanding for our workforce and education customers.

Contact us today, and let’s talk about getting your website in optimal shape.

We’re all about Thought Leadership in Workforce & Education Branding, Marketing & Communications

Download our eBooks now and get informed. Download